-Joseph A. Federico, CEO of Anchors To Dusk Publishing & Media

Some say social media isn’t for them and others have a false and preconceived notion that by simply having a conversation about marketing, that said conversation would quickly degrade into one about advertising and dollar spend. Let me stop right there and say that is absolutely incorrect.

So, what is social media? Why are we fascinated — to the point of being obsessed — with accumulating likes, shares and pins? When and how did this start? And more importantly, where is it going?

We’re not going to dissect the…

Image for “The Craft: Legacy” provided by NY Times

As I sit here, attempting to conjure the words to write this movie review, I’m also conjuring my past and what it felt like to be a kid in the 1990s, when the OG “The Craft” was very much alive…

I have “Give It” on repeat, by Betta Lemme, and I’m looking for answers on a proverbial Ouija Board, allowing my soul to experience all the feels a closeted kid may have once felt not so long ago. Yes, I was relatively straight edge, pretty tight-lipped and followed all the rules. My parents assured my fate was sealed when we…

Some have called it too campy, others have given it much praise over the years. However, by being an homage to the horror/slasher movies of the ’70s and ’80s, “Hellbent” is the most significant gay horror movie of our time.

In Western Journal of Communication, the film’s writer and director, Paul Etheredge-Ouzts, explains that “Hellbent” itself relies on the “traditional elements of horror,” and he defines them as “universally potent.” Elements of horror include the element of surprise, lots of gore and well, sex.

There isn’t an immense amount of man-on-man action, however, masculinity and its transfer of power is…

Potential Social Media Suicide: My reaction to Arielle Pardes’ “I Am Immeasurable: My Life Online — Without All the Metrics

I’m sitting here, on my “off” day today — a day after a partner’s holiday party, a long yet productive work week, one where I hustled my ass off to close a contract with an amazing talent — and finally had time to peruse an issue of WIRED…from March 2019!

If you’d read my article from last week, you’d know that yes, I’m still a slow reader. I don’t have as much time as I’d like built into my schedule…

So, here I sit in my humble little apartment in Morristown, staring outside at (what’s left of) the leaves and baking homemade pumpkin bread. The work weeks seems to get longer and longer, as do the days around the northern hemisphere during this time of year, and I have to fight off the urge to crash in my pajama set from J.Crew all day and sip holiday-flavored beverages from Starbucks.

Alright, let’s be honest, for those of you who know me (which I hope is a lot more after interacting with this article), I can’t sit still for the life…

Mikey B. as Riley Clarke in the original VOUDOU JUICE (released 2017)

As I play the“Gay Dance” playlist on Spotify to extract feelings and past memories that will assist me in writing this here piece, I must say I’m very contemplative.

In 2012, which you should all know by now, I began writing VOUDOU JUICE on the shores of Myrtle Beach, South Carolina (hopefully where I’ll reside someday…). These memories are flooding back like heavy waves, and it’s because I’m about to embark on a summer tour of sorts, in South Jersey and then in Myrtle Beach, which is where this story all started.

Since its initial publication in 2017, I’ve had…

I’m a self-taught writer. Nobody trained me, I never took a professional class and I didn’t even go to school for it. Here I am, 36, and being compared to Anne Rice all these years later. Just wow. Do you know how humbling that is?

My boyfriend and I co-wrote our first book together back in 2011, the year
IMAGES OF AMERICA: GALLOWAY TOWNSHIP (now available on Amazon and Barnes and Noble) was published by Arcadia Publishing. …

You must market your brand daily…

So, I was listening to the Scissor Sisters on Spotify, driving home and taking calls from prospective clients, and “I Don’t Feel Like Dancin’” comes up on shuffle. And it came to me, the perfect idea for a blog on the importance of constantly working toward your goals in this digitally-connected world we live in.

The title of my blog is, “I Don’t Feel Like Marketing,” and I can truthfully tell you, I’ve been there, too! Some days, the creative bug just doesn’t want to bite, and you’re lazy AF. Who’s with me? I can smell the wood burning in…

I’ve been out since I was 19-years old; that’s when I came out of the closet to close friends. It wasn’t until I was 21 that I came out to my family. But, the story starts long before that…

Simon Spier, the fictional 17-year old and protagonist of “Love Simon” and I have several parallels when it comes to well, coming out.

My sister and I, who, by the way, knew I was gay long before it was public knowledge, saw previews for the now-groundbreaking cinematic phenomenon and immediately added it to our “must-see” queue. We set out once every…

Look, it’s Voodoo Juice! Let’s order one…

OK, there are lots of things I miss at the moment; I’ll chalk them up to growing older and being in a contemplative frame of mind today. And no, the dreary, wintry landscape outside my window isn’t helping any.

So, what came to mind officially, were better days — days I’ve spent in the Carolina’s, namely this past summer at Ocean Creek Plantation and Resort.

Why, you ask?

Not so much for the obvious, really: the free-flowing, sugary cocktails, sun on my olive skin…nope. Well, yes, but for the experience I had, the mindset of freedom that arose within me…

Joseph A. Federico

Founder of Anchors To Dusk Publishing, LLC. Social Media Guru. Writing Coach. Publisher. #JoeFederico; #AnchorsPublishing; #AnchorsMedia; #HistoryGorgeous

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store